Simon Forrester (IAM Board Member)
Simon Forrester, Chief Executive of the British Pest Control Association investigates the real 'power of association'.
But what about our supply chain? When you buy a water cooler, select a print supplier or commission someone to redecorate your office, do you ask whether they have joined an association?
A quick look at our accounts showed me that last month we bought from over 50 suppliers of goods or services. If every time an association selected a new supplier they asked “are you a member of the association or professional body for your sector?” – and more importantly insisted that their supply chain *was* fully joined-up, we’d rapidly see the power of associations to drive people to join their membership body.
THE SCIENCE BIT
(apologies now for the ‘back of a fag packet' maths):
2,000 active Associations and Membership Bodies
With 100 suppliers each, employing an average 10 people eligible to join a professional body
And assuming 50% of companies/staff are already in a Membership body…
That’s a potential 1.1 MILLION new Members!
Our collective “pester power” could drive a new wave of members our way. So next time you have a staff meeting, encourage everyone who buys in goods or services for your organisation to insist all your suppliers - and their staff - are members of an Association. Together we can boost ALL our Memberships!